Marketing & Communications
Nairobi, Kenya · Lagos, Nigeria · Kampala, Uganda · Washington, DC, USA · Remote
Posted on Thursday, August 24, 2023
Nithio is an AI-driven platform for clean energy investment. The company has standardized credit risk assessments to catalyze billions of dollars of capital into solutions that address climate change and help achieve universal energy access. Nithio is powered by its Risk Analytics Engine, which enables Nithio to lend directly to the off-grid solar sector in Africa through our vehicle, Nithio FI. Additionally, investors, grantmakers, energy providers, agribusinesses, and microfinance organizations use Nithio’s Engine to understand credit risk, assess companies' health, track impact, and scale investmentNithio was created to address the need for investment in Africa’s sustainable transition by unlocking capital at scale and directing it towards highly impactful efforts to improve energy access and build climate resilience. As a lean, entrepreneurial company, flexibility and willingness to pitch in wherever needed is critical. Nithio prides itself on fostering a supportive and collaborative work culture where people are purpose-driven, conscientious, and motivated to generate positive social and environmental impact alongside financial returns at scale.
Summary of Position
The successful candidate will have a passion for writing, design, and metrics, exceptional project management, attention to detail, and organizational skills. The Marketing Assistant will be a vital support member of the Executive Team (reporting to Grace Fenton, Chief of Staff) responsible for developing various marketing materials and communications, proposal and prequalification submittals, event and conference participation, digital media efforts, and performing other administrative tasks and marketing support.
This position will perform a range of duties including, but not limited to, the following:
In collaboration with department leads, implement a robust & comprehensive content strategy that supports Nithio company missions and goals
Develop engaging and relevant content to attract and engage the target audience
Track & Manage Socials (Twitter, LinkedIn): Draft copy and collateral in Canva & track in Monday, and post at scheduled times
Track Google Analytics monthlyDraft and publish blogs (in WordPress), e.g., “Why we invested” blogs: including drafting and soliciting feedback from internal and external stakeholders. Publish blogs to the website, socials
Create and manage email marketing campaigns (Mailchimp), including creating templates and drafts and maintaining the subscriber list Implement the team’s proposed website updates (layout, design, content) and make updates when necessary (e.g., adding new team members, copy changes, adding new pages, etc. This does not require coding experience
Collaborate with cross-functional teams to ensure cohesive and effective digital marketing strategies
Stay up to date with the latest trends and best practices in digital marketing, Search Engine Optimization (SEO), social media, and emerging technologies, and provide recommendations for continuous improvement
The successful candidate will have the following qualifications and skills:
Earned or pursuing a Bachelor's degree in Marketing, Business, or a related field
Strong understanding of digital marketing concepts, strategies, and best practices
Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, Search Engine Optimization (SEO) tools, and email marketing platforms
Solid knowledge of Search Engine Optimization (SEO) principles and techniques, including keyword research, on-page optimization, and link-building
Experience with WordPress
Ability to create visually appealing marketing collateral in line with Nithio’s brand, including proficiency in Canva and a strong eye for design
Highly entrepreneurial and self-motivatedSuperior problem-solving, judgment, and decision-making skills with the ability to articulate and present points of view and ideas effectively
Excellent writing, editing, and presentation skills
Proven ability to successfully prioritize multiple competing priorities with strong attention to detail and to advance discrete projects both independently and as part of a small team
Strong interpersonal skills and ability to interact effectively within a distributed team and with multiple stakeholders
Demonstrated interest or previous experience working in Africa or emerging markets is preferred but not required
Compensation and Benefits
We offer a competitive compensation package including generous benefits, a unique work culture for an ambitious startup that strongly encourages a healthy life-work balance, and an opportunity to work with a fun, passionate, and talented international team.
Diversity and Inclusion
Nithio is committed to embracing the diversity of views and backgrounds that our colleagues bring and helping them achieve their professional and personal goals. A solid commitment to diversity and inclusion among our team enables us to serve our clients better and achieve our central mission of increasing access to energy and financial services. Therefore, we strongly encourage applications from people of color, people with disabilities, women, LGBTQ+ people, and people with intersectional identities.
Nithio recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, veteran status, and other protected status as required by applicable law.